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Stakeholder Engagement using Social Media

Wednesday, 14 September, 2011

The University Hospital Morecambe Bay NHS Foundation Trust (UHMBT) faces a unique communication challenge due its large geographic area. This makes it very difficult and time consuming for the Trust to communicate effectively with its three different constituencies of Lancaster, Kendal and Barrow. Therefore in an innovative move, it has been using emerging social media as a potential solution to this problem.

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